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source - https://www.dailysecu.com/news/articleView.html?idxno=84375

Since illegal breeding facilities such as dog factories have emerged as a social problem, the Animal Protection Act has been amended,

and changes have also been seen in the pet sales market. In the midst of this, however, illegal breeding facilities are still being operated tacitly,

and unconscionable businesses that bring and sell puppies from the facilities are running successfully, requiring consumers’ attention.

On the other hand, dogs and cats sales company MINIPET Co., Ltd. has been drawing attention. Since more than 10 years ago,

MINIPET has been leading the healthy companion culture through agreements with 300 specialized kennels.

As a place aiming for healthy sales through cooperation with professional kennels,

 MINIPET has a selection team that personally visits the dogs and buys them after meticulously checking the parent dogs, hygiene conditions, and health care.

Consumers are said to be very satisfied with MINIPET because it not only guarantees the health of pets but also introduces pets at reasonable sales prices since there is no intermediate distribution process.

Selected as an officially certified safe distribution company by the Dog Association,

MINIPET has consistently sponsored breeders who crossbreed pets with expertise before the dog factory emerged as a social issue.

Many breeders in Korea and abroad are sponsored to help preserve the pedigree of pets and develop new pedigrees,

so they can secure healthy and excellent pets instead of simply pursuing profits.

In addition, puppies born from random breeding in unprofessional dog factories have a high likelihood of being born unhealthy due to genetic diseases, malocclusion, patella dislocation, and abnormally small size. In contrast, puppies born under a breeder with strong expertise are much healthier because dogs are always checked for genetic diseases of the breed and health, and they mate and give childbirth with sufficient rest periods.

As such, MINIPET is continuously doing sponsorships for the advancement of South Korea’s pet culture and system. Recently,

MINIPET has started sponsoring dog shows that select dogs with the best characteristics of the breed. The Dog Show selects a breed that meets the standard through dog screening, thereby maintaining the pedigree through better breeding, improving the quality of pet culture, and promoting the revitalization of various dog industries. Dog breed standards include the breed's skeleton, balance, hair condition, personality, etc., and some breeders have been contributing to the development of dog culture through the support of MINIPET.

CEO Jong-man Hwang and employees of MINIPET recently visited the “2019 KKF Hanam Korean Championship Dog Show” to study the characteristics of each dog type and congratulate the dogs that won the championship. “While the occupation dog breeder is not yet well-known in Korea, it must be widely known for the advancement of pet culture and system in Korea. To contribute to this, I want to learn and help as much as I can,” CEO Hwang said, stating his reasons for doing sponsorships.

As a business specializing in pet sales and distribution, MINIPET has been loved and trusted by many people as its employees with professional knowledge such as pet managers, dog hairdressers, and veterinary technicians have been systematically managing dogs and cats for over 20 years. In addition, the company has subdivided each field into the following: Professional Counseling Team, which connects customers and pets based on accurate knowledge; and Management Support Team in charge of organizing and holding social contribution activities such as voluntary activities at stray dog shelters. For its 24/7/365 high-quality counseling and meticulous follow-up care, MINIPET has been highly regarded by pet owners who have adopted dogs and cats.

Running only in directly managed stores under the slogan “Selling Happiness,” MINIPET is constantly receiving domestic sales inquiries from all over the country -- such as Gangnam, Suwon, Bucheon, Incheon, and Anyang -- with an increasing number of overseas sales inquiries these days. Details of the domestic puppy sales service and overseas delivery process are available through MINIPET's official website, phone, and Kakao Talk.